The Pochet Group combines its expertise for Ginza Eau de Parfum, the new women's fragrance from Shiseido Ginza Tokyo.
Ginza represents the homeland and Tokyo origins of the Shiseido Ginza Tokyo brand. An ode to femininity and the many facets of women.
As if carved from a block, the bottle pierced by a black dagger reveals rounded curves and lets a bright pink juice show through the transparent glass.
"A black dagger plunges directly into the bottle, symbolically recalling the inner strength hidden in every woman.explains Shiseido Ginza Tokyo.
The hood that forms the top of the dagger is injected in black plastic and satin lacquered to give depth and power to the whole.
The part of the dagger immersed in the juice was a real technical challenge taken up by the Qualipac teams, in partnership with the Shiseido Ginza Tokyo teams.
Elegantly hiding the dip tube, this soft plastic piece has been designed to be malleable enough to be inserted into the bottle.
To bring Ginza Eau de Parfum to life and serve the Shiseido Ginza Tokyo brand, the Pochet group has pooled its expertise in bottle making, plastic injection and aluminum: the bottle is made by Pochet du Courval - Guimerville, the dagger (cap and dip tube cover) are made by Qualipac - Château-Thierry, and the aluminum collar is made by Qualipac Aluminium (Saint-Saturnin du Limet).
