Specializing in the design, development and manufacture of primary and secondary packaging, TNT Group has created a luxurious drawbridge box in textured paper-covered cardboard, discreetly decorated with hot stamping on the outside, for British perfume house Roja.
The ingenious magnetless mechanical closing system features a plate that fits neatly into the throat. Throat, wedge and plate are clad in gold foil.
Seven references of personalized plates are delivered separately and fixed in the brand's packaging workshops, for agile and responsible stock management. For even greater performance, the wedges for the 100 ml and 50 ml formats for which this box is intended will also be delivered separately in the near future.
"Brands are looking for high-end, eco-designed, single-material boxes, usually paper and cardboard, including wedges, with a non-magnetic closure system that is efficient and in line with the perception of luxury and wonder expected on opening. The must is to design this box to suit several references, by delivering separate components and therefore totally agile in terms of the supply chain. All the while, depending on the market, respecting the regulations that apply in relation to the container/content ratio to reduce the carbon footprint. It's a subtle equation to solve, perfectly illustrated by this Roja box set, the fruit of a first collaboration".explains Virginie Pellé, Secondary Packaging Division Manager.
