At a time when the durability and performance of ingredients are increasingly sought after, Seppic launches Emogreen HP 40, the result of several years of research and eco-responsible innovation. The company is also part of the homemade trend with Cosmetic Mixology.
Emogreen HP 40: a next-generation emollient
Emogreen HP 40 is a new ingredient that expands the Emogreen range, ultra-pure emollients of natural origin. Obtained by a patented process, Emogreen HP 40 is a non-polar and slightly viscous emollient. It is a new generation of emollients that offers an effective and durable alternative to heavy silicones, mineral oils and other synthetic emollients. 100% plant-based and inherently biodegradable, Emogreen HP 40 offers an alternative to these controversial ingredients with a more virtuous carbon footprint.
A multifunctional ingredient, Emogreen HP 40 has film-forming properties with an enveloping and flexible sensory without sticky effect on the skin. These coveted properties improve the effectiveness of all types of cosmetic applications: skin care, makeup, sun care, etc.
Particularly suitable for hair applications, Emogreen HP 40 offers the same sensory profile and performance as silicones commonly used in formulas (Dimethicone/Dimethiconol, Cyclopentasiloxane/Dimethiconol) without their drawbacks such as feeling greasy and sticky to the touch. Manufacturers and consumers of this type of care will appreciate the thermal protection effect* provided by Emogreen HP 40 which preserves the integrity of keratin despite repeated heat stress and maintains a healthy hair. Seppic's research has highlighted other performances such as ease of combing, anti-frizz effect and volume control, thanks to the product's noun effect on the hair fiber that smoothes the scales of the hair.
A multifunctional emollient that is very easy to use in formulation, Emogreen HP 40 has excellent compatibility with cosmetic ingredients and can be introduced into cold manufacturing. With this new launch, Seppic consolidates its position as a major and innovative player as a supplier of sustainable and eco-responsible ingredients in the highly demanding hair care market.
Jennifer Fryscher, Head of Emollient Products, says: "Emogreen HP 40 is taking on the challenge of meeting both the performance and eco-responsible formulation requirements of a hair industry that needs to create ever more effective bespoke skincare."
A duo of robust and sensory formulas in the trend of homemade cosmetics
The homemade trend has seen a resurgence of interest with the pandemic, especially in cosmetics with a well-being dimension. Consumers have taken to the game of making their own beauty recipes to take care of their skin and hair. Today, consumers are looking for transparency and simplicity, and some are reassured to know that they consume care adapted and personalized to their needs and desires.
To answer this, Seppic is launching a duo of Cosmetic Mixology formulas**. The marketing and innovation teams pooled their expertise to imagine a "Blend it yourself" concept, safe and fun for consumers. With these two chassis, Seppic offers a simplified and safer customization solution for a consumer who is not always aware of the risks and constraints of homemade cosmetic formulation.
Cosmetic Mixology includes two formulas with different sensory characteristics:
- a cream chassis to customize: a robust emulsion base combining softness and smoothness. The stability and robustness of the emulsion are ensured by a Montanov 202 emulsifier and two polymers, solagum AX & Sepimax Zen, to strengthen the resistance of the formula to electrolyte-rich active ingredients. This minimalist formula also contains Emogreen L15, an emollient for sensory comfort and Aquaxyl, an essential moisturizing agent based on sugars.
- A gel-cream chassis to customize: a solid pebble to rehydrate forming a fresh gel-cream with a light touch. The solagum Tara & Sepimax Zen polymer pair forms a fresh, aqueous gel-cream and strengthens the formula's resistance to electrolyte-rich active ingredients. Three additional ingredients have been added: Emogreen L19, an emollient for sensory comfort, Sepifine BB, a texture agent to provide softness and Aquaxyl, an essential moisturizing agent based on sugars.
These two bases of formulas can be customized with active ingredients easy to find at home to meet various applications (facial care, hair care, body care). To ensure perfect robustness of the final formulas, the two chassis were tested with ten active-house ingredients of different profiles (viscosity, pH, presence of electrolytes, solubility). Among them: lemon juice for a radiance face mask, coffee grounds for a body scrub or pomegranate vinegar for an all-in-one hair care.
In addition to responding to a current market trend, these two formulas have been designed taking into account the current needs of consumers for minimalist formulas and their requirements of high naturalness and safety for human health.
*evaluation of the thermal protection of Emogreen HP 40 alone & in formulation by measuring the preservation of keratin by Xpolar technology (Kmax Innovative System) on healthy Caucasian hair after 50 passages of heat treatment at 210 ° C.
**Cosmetic mixology = Cosmetic mixology