Keystone species play a crucial role in maintaining the structure of ecological communities and global biodiversity. The cosmetics company Lush intends to support the protection of these species with a new range of products: Lush Giving. The sale of these products raises funds for projects aimed at protecting key species in priority ecosystems.
The first product in this initiative, the Hutan bath bomb (whose name comes from the Indonesian word for "forest"), launched in mid-March and available in stores throughout the month, will help preserve the primary rainforests of Simeulue, Indonesia, a vital habitat for many endangered wildlife species such as the crab-eating macaque.
75% of the sales price (excluding tax) of this bath bomb - made from revitalizing bergamot oil, sourced from citrus growers in Calabria with whom Lush has collaborated for over ten years - will be donated to EcosystemImpact, a non-profit foundation in Indonesia that studies environmental conversation issues in Sumatra.
EcosystemImpact will be working with. local organizations, including the Long-Tailed Macaque Project, to run a three-year project focused on protecting the primary forests and rich biodiversity of Simeulue Island.
The funds raised will support work to monitor the forest, establish regenerative agriculture and combat poaching and human-crab macaque conflicts on the island.
"Protecting wildlife and its natural habitat is more than preventing its extinction; it's preserving planet Earth as a home where we can, together, live side by side".explains Silvi Dwi Anasari, Community Ranger Coordinator for the EcosystemImpact Foundation.
