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Verescence and Albéa combine their expertise

Verescence, a global specialist in glass bottles for the perfume and cosmetics industry, and Albéa Cosmetics & Fragrance have combined their expertise to offer a premium version of Albéa's Twirl refillable cosmetic jar.

The base, produced by Verescence in Spain, is made from Verre Infini 20: it incorporates 20 % of post-consumer recycled glass (PCR) and offers a shade that meets the aesthetic demands of luxury brands. The lid, cup and top, all manufactured at Albéa Simandre (France), are made from polypropylene (PP), a recyclable material. The jar has been specially designed to offer an intuitive gesture for quick and easy refilling.

"We were convinced by the Twirl concept and wanted to leverage our glassmaking expertise to offer a premium version in our product catalog. This enables us to meet our customers' growing demand for refillable jars, says Bérangère Raguenet, Marketing and Communications Director at Verescence. This concept also offers a wide variety of decoration options, including the possibility of decorating the inside of the jar using lacquering and pad printing techniques."

Aline Roland, Marketing Director at Albéa Cosmetics & Fragrance, adds: "This project with Verescence meets a number of criteria: it's the perfect combination of aesthetics, functionality and durability. What's more, it offers customers a fully customizable solution."

Brands can customize the jar to suit their identity and strategy, for example by integrating recycled plastic in the lid, or even modifying the shape of the jar and lid.

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