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Verescence joins the Value of Beauty Alliance

Verescence, a global specialist in luxury bottles for the perfume and cosmetics industry, has announced that it will join the Alliance Value of Beauty consortium in December 2024.

Created at the beginning of 2024, the Value of Beauty Alliance brings together players in the European beauty and personal care value chain. Its members are L'Oréal, Beiersdorf, Givaudan, IFF, Kiko Milano, Ancorotti Cosmetics, Albéa, DSM-Firmenich, Puig, Fiabila, Patyka, Cosmetic Valley and Capua 1880.

The consortium's aim is to raise awareness of the importance of industry and highlight its positive contribution to Europe, both economically and socially.

"We are proud to be the first glassmaker to join the Value of Beauty Alliance and to contribute to this essential initiative, which highlights the richness and importance of our ecosystem. With annual sales of 29 billion euros, more than three million direct and indirect jobs, and investments in research and development reaching 2.35 billion euros each year, the beauty and personal care industry plays a key economic and societal role in Europe".said Thomas Riou, CEO of Verescence.

The Value of Beauty Alliance is open to all companies and trade associations in the European beauty value chain, uniting manufacturers, suppliers, distributors and researchers around a shared vision of innovation and collaboration.

Verescence will be exhibiting at Paris Packaging Week, to be held January 28-29, 2025 at Paris Expo Porte de Versailles.

Photo taken from the Verescence website.

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