Arcane Research has launched the first edition of its study "Plastique et Beauté 2021: Quelle stratégie plastique pour le secteur de l'hygiène-beauté"? More than 5,000 French people were questioned between November 25 and December 17, 2021. Ten categories were analyzed.
Among the study's findings:
- An important ecological dimension of beauty care packaging, but one that is secondary in the selection criteria:
- The financial aspect (good value for money, affordable price, promotion), sensoriality (pleasant fragrance and texture, etc.), naturalness, efficacy and Made in France outweigh packaging-related issues,
- 82 % of shoppers expect brands to offer environmentally-friendly packaging, but don't expect them to pay for it.
- Among the most important features of packaging for hygiene and beauty products, practicality comes first:
- Convenient opening/closing, easy product dosing, etc.
- Packaging 100 % recyclable or refillable :
- The most relevant solutions according to hygiene and beauty product buyers,
- Ranked 2nd among the priorities to be implemented to promote sustainable development/.
- Two-thirds of purchasers say they systematically sort the outer packaging and containers of their hygiene products:
- A little less for perfumes and make-up.
- But a lack of knowledge of sorting aids: the majority are not familiar with the symbols representing materials and sorting instructions on packaging, or with the elements that can prevent sorting.
- Several growth drivers :
- 78 % of buyers are ready to change their habits for a product with environmentally-friendly packaging,
- 65 % of buyers avoid buying hygiene and beauty products in plastic packaging whenever possible,
- 52 % of buyers are increasingly buying products without packaging
Find out more :
https://www.arcane-research.com/infographie-le-plastique-et-la-beaute/
