L'Oréal and Facebook announce a technology integration that allows shoppers on Instagram to virtually try on makeup products using ModiFace, L'Oréal's augmented reality and artificial intelligence company.
With this latest step in their collaboration, ModiFace and AR Spark, Facebook's augmented reality platform, bring shoppers the experience of a highly realistic virtual fitting. By browsing a brand's Instagram page, consumers will be able to try on a product before buying.
The service is already available for lipsticks from NYX Professional Makeup, Urban Decay, Maybelline New York and Lancôme. It will soon be extended to other brands and product categories.
"ModiFace has been a pioneer in augmented reality, developing realistic and accurate virtual fitting experiences for over a decade. At a time when "social commerce "* is becoming increasingly popular with consumers, we're delighted to take this next step in our collaboration with Facebook, making the shopping experience on Instagram both easy and fun."says Parham Aarabi, CEO and co-founder of ModiFace.
"Using augmented reality for virtual fittings is a new breakthrough for Facebook that makes online shopping easier. Thanks to this collaboration with L'Oréal, consumers will have an even more personalized shopping experience with their favorite brands, where they already find their inspiration: Instagram."notes Sue Young, General Manager of Spark AR, Facebook.
Facebook will also integrate ModiFace's virtual fitting into new advertising formats on the Facebook App.
* online sales via social networks
