site-industries-cosmetiques A cover of Industries Cosmétiques magazine
Discover all the innovations in perfumery and cosmetics.
Discover our special report: Save the People. Enjoy your direct access!
If you prefer the paper edition, please subscribe to our magazine
- advertising -

Virtual makeup product fittings with ModiFace

L'Oréal and Facebook announce a technology integration that allows shoppers on Instagram to virtually try on makeup products using ModiFace, L'Oréal's augmented reality and artificial intelligence company.

With this latest step in their collaboration, ModiFace and AR Spark, Facebook's augmented reality platform, bring shoppers the experience of a highly realistic virtual fitting. By browsing a brand's Instagram page, consumers will be able to try on a product before buying.

The service is already available for lipsticks from NYX Professional Makeup, Urban Decay, Maybelline New York and Lancôme. It will soon be extended to other brands and product categories.

"ModiFace has been a pioneer in augmented reality, developing realistic and accurate virtual fitting experiences for over a decade. At a time when "social commerce "* is becoming increasingly popular with consumers, we're delighted to take this next step in our collaboration with Facebook, making the shopping experience on Instagram both easy and fun."says Parham Aarabi, CEO and co-founder of ModiFace.

"Using augmented reality for virtual fittings is a new breakthrough for Facebook that makes online shopping easier. Thanks to this collaboration with L'Oréal, consumers will have an even more personalized shopping experience with their favorite brands, where they already find their inspiration: Instagram."notes Sue Young, General Manager of Spark AR, Facebook.

Facebook will also integrate ModiFace's virtual fitting into new advertising formats on the Facebook App.

* online sales via social networks

External resources
modiface.com

Sponsored content

site-industries-cosmetiques A vibrant advertisement for Croda Beauty featuring a close-up of orange flowers with a blurred background effect and the text "Croda Beauty, intelligent science to improve life" now includes Phytess.

Phytessence™ Osmanthus, the first geo-skincare botanical extract by Croda Beauty

Discover how this innovative natural ingredient helps the skin to better face climate change, particularly the harmful effects of sun rays and heat.
site-industries-cosmetiques A concentrated individual in a lab coat examining a small jar containing a pink substance, a pioneering cosmetic innovation using natural ingredients in Brittany.

Cosmetics innovation comes naturally in Bretagne

In north-west France, Bretagne has always been a seawardlooking region with its 2,730km coastline - the longest in the country.

Related articles

Our last issue

Listen to us!

Newsletter

en_USEnglish