Yves Rocher has been named number one beauty brand in France for 2025, according to a study by Worldpanel by Numerator. This position is the result of an integrated model and a unique dermo-botanical approach.
The Worldpanel by Numerator results for 2025 reaffirm Yves Rocher's leadership in the French beauty market. This recognition is part of an almost 20-year journey, and is based on an integrated, local and scientific business model. According to Céline Damour, the brand's International Director, « This success confirms the power and soundness of our integrated model: a dermo-botanical approach that combines the best of botanicals with French scientific excellence». "
Sales performance 2025
Yves Rocher maintained its leadership in several key categories. In facial care, the brand ranks first in value and volume in the moisturizing segment, as well as in anti-aging. In body care, it also remains number one by value, offering products that are both accessible and high-performance. The brand also stands out as a pioneer in solid cosmetics, retaining its leadership positions in both value and volume.
This performance is underpinned by a network of over 600 boutiques, enabling the brand to offer natural, effective beauty. Yves Rocher has also recorded an increase of almost 20 % in its hair care range for 2025, compared with the previous year. Internationally, the brand plans to expand further in Asia, a key market for the implementation of its dermo-botanical model.
Commitment to responsible beauty
Since its creation in La Gacilly, Yves Rocher has been committed to making plant-based cosmetics accessible to all. « This top ranking illustrates the continuing confidence of French consumers in a brand which, from the outset, has opted for plant-based cosmetics, »says the study. This approach is in line with growing societal expectations in terms of responsible and sustainable consumption.
