On November 1, 2023, Zegna, the international luxury menswear brand, announced that a long-term licensing agreement had been signed with Give Back Beauty. The agreement covers the creation, production, marketing and distribution of fragrances and cosmetics under the Zegna brand worldwide.
Zegna has chosen Give Back Beauty, known for its ability to create differentiating brand identities for both fashion brands and celebrities, to support the transformation strategy of its fragrance and beauty licensing business, drawing on the group's international "go to market" organization and its understanding of multi-generational consumer habits.
"The "culture of beauty" has always guided the Zegna Group in its choices, based primarily on a profound respect for people and the environment. This value has been part of the brand's DNA since 1910, when Ermenegildo Zegna founded the eponymous company. It also testifies to the conviction that a quality product can only be achieved through absolute attention to detail.explains Ermenegildo "Gildo" Zegna, Chairman and CEO of the Zegna Group. Known for its multi-category expertise, focus on innovation and sustainability, Give Back Beauty is the ideal partner to develop new lines of men's beauty products, perfectly aligned with Zegna's eco-responsible DNA and unique identity. This licensing agreement is part of our selective strategy to extend the Zegna brand, which will further enrich the customer experience in the years to come."
"We are excited about our new partnership with Zegna and are convinced that it will accelerate many of our joint business strategies, particularly those related to ethical entrepreneurship and sustainable development. Our status as experts in the world of beauty is in line with Zegna's position as world leader in the luxury menswear market. Our two houses have built their reputations on a dual capacity for innovation and long-term vision. We look forward to celebrating our future successes, and embarking on this new journey together.says Corrado Brondi, CEO and founder of Give Back Beauty.
Based in Italy, Give Back Beauty is an international group that creates, manufactures, markets and distributes fragrance and beauty brands from the world of fashion and celebrities, covering perfumes, cosmetics, make-up, hair care and body care.
Present in over 130 countries (via retailers and direct-to-consumer sales), the Group is the exclusive worldwide fragrance and beauty licensee for brands such as Tommy Hilfiger, Chopard, Elie Saab, Philipp Plein and Iceberg. It is also the strategic partner and distributor for other leading beauty brands such as Dolce & Gabbana, Olaplex and Billie Eilish.
The Group's Indie and Talent division acts as an incubator for celebrity brands such as Florence by Mills, by Millie Bobby Brown.
