Coverpla has embarked on the adventure of alternative perfume brand FiiLiT, developing a refillable version of a bottle from its catalog and a decor available in 14 references.
Surya, Mazhar, Amante, Joli Coeur, each of these 14 fragrances tells a powerful story, a quest that the brand's globe-trotters have experienced around the world. Andalusia, India, Atlas, Amazonia... they brought back from these incredible destinations the essence and magic that gave birth to this travel collection. Régis, the creator of FiiLiT, wanted it to be respectful of Man and his environment. His value chain is proof of this.
Refillable packaging
For this development, the brand selected the Cara bottle (50 ml) offered by Coverpla for its simply beautiful shape and good grip. It features a screw ring for refillability. These major assets make it both nomadic and long-lasting. Coverpla also created the silk-screened decorations for all 14 references. The brand also selected a wooden cap colored to match each fragrance.
