Following its takeover of Atelier de Savons et Cosmétiques Artisanaux (A.S.C.A), plant and organic cosmetics specialist Phytodia (67) is relaunching the L'Esperluète organic cosmetics brand. Comprising 24 products - 8 solid soaps, 4 lip balms, 9 face care products and 3 body care products -, L'Esperluète is for the whole family, and is ideal for pregnant women and babies. Handcrafted in Alsace, all the brand's products are Cosmos-certified by Ecocert, a guarantee of quality that Green Mums find particularly appealing. L'Esperluète is distributed in around 250 outlets in France and on its website.
Transparent & responsible cosmetics
Certified Cosmos, Phytodia uses responsible and ecological production processes. Rather than sourcing plants from the other side of the planet, the laboratory makes maximum use of the local flora of Alsace and the Vosges, and works as closely as possible with local or French producers to limit its carbon footprint.
The raw materials used to make L'Esperluète products are rigorously selected for their quality, sensoriality, active ingredients and environmentally-friendly production methods. For the organic hemp, sunflower, pumpkin, hazelnut and camelina oils used in L'Esperluète skincare products, Phytodia works in particular with local producers. For apple oil, organic plum oil, organic sea buckthorn oil, borage oil, evening primrose oil and specific essential oils, the laboratory sources from the rest of France. And when ingredients can't be French, they are sourced from suppliers with a socially responsible approach: ingredients certified Fair for Life, working with communities of small producers or promoting women's financial independence.
Handcrafted cosmetics made in France
L'Esperluète solid soaps are made entirely by hand with 100% natural ingredients, using a cold saponification process, an ancestral manufacturing method. This low-energy process preserves the quality of the plant-based raw materials used, to deliver high-quality soaps. Their glycerin content (naturally produced during the saponification process) and extra-greasiness help to moisturize the skin. In order to limit over-packaging, L'Esperluète has redesigned all its packaging to adopt a simple, no-frills look. Product names are minimalist, inspired by chemical elements and limited to two letters or two numbers. The new design evokes the periodic table of elements and its classification. All L'Esperluète packaging is certified Ecocert Greenlife according to Cosmos standards, and is eco-responsible. Solid soaps are presented in cardboard boxes made in the Doubs region using Made in Italy paper, and are fully recyclable. Aluminum packaging has been eliminated in favor of glass bottles, caps and jars made in Europe. Lip balm tubes are made entirely from recycled cardboard. Finally, cosmetics labels are made in France.
