The new range of hand creams, the result of a collaboration between Sowvital, Scentmate and Isabelle van Ingen promise a unique olfactory experience thanks to the concept of perfume layering.
A step forward in personal care
The recent collaboration between Sowvital and Scentmate, two leaders in fragrances and personal care, integrates orchard fruit essence into an innovative collection of hand creams. This partnership also includes fragrance consultant Isabelle van Ingen, bringing in-depth expertise to this innovative project. « Consumers are now looking for products that not only care for their skin, but also help them explore their olfactory identity. »explains Siomara López, Scentmate's Fragrance Development Manager.
Creating a unique olfactory signature
The layering olfactive, or fragrance layering, is at the heart of this new product line. Users are invited to combine creams, oils or mists to create a totally unique fragrance. « Fragrance is not an afterthought; it's the essence of the experience. »says Isabelle van Ingen. The products, which combine skin hydration with high-end fragrances, are inspired by fruits such as fig, apple, pear and tomato, each scent intended to evoke a vivid image of a sunny orchard.
Available now at Bon Marché or on the brand's official website, this collection is billed as the future of personalized perfumery and sensorial cosmetics.