L'Oréal announces two major innovations at CES 2026, integrating infrared light into hair and skin care products, reinforcing its positioning in Beauty Tech.
At CES 2026, L'Oréal Groupe is unveiling two new technologies that harness infrared light to transform hair and skin care: the Light Straight + Multi-styler and the LED Face Mask. « At L'Oréal, we have always believed that beauty is deeply linked to scientific discovery, a conviction that has been at the heart of our Group for over 115 years. This year, at CES 2026, our scientific knowledge and the development of proprietary LED technologies on the market once again illustrate our commitment to pushing the boundaries of new beauty solutions. »Barbara Lavernos, Executive Vice President, Research, Innovation and Technology.
Light Straight + Multi-styler innovation
Over the years, the straightening iron has remained an indispensable styling tool. However, the use of hot plates that reach up to 205°C poses a problem in terms of hair damage. A study conducted by L'Oréal in 2024 revealed that 58 % of American consumers consider heat to be the main cause of damage to their hair.
In response to this problem, L'Oréal has developed the Light Straight + Multi-styler. This tool incorporates patented infrared light technology to straighten hair while reducing the temperature to a maximum of 160°C. According to instrumental tests, it works three times faster than traditional straightening irons and makes hair twice as smooth.
The device's meticulous design, which uses near-infrared light, penetrates to the heart of the hair fiber, reshaping molecular structures while preserving hair health.« Light Straight + Multi-styler takes styling from correction to prevention » adds Guive Balooch, Vice President of Augmented Beauty and Open Innovation. « We believe this innovation sets a new standard for precision styling. »he concludes.
The LED mask, a new era in skincare
At the same time, L'Oréal introduces the LED Face Mask. Developed in partnership with iSmart, this mask is flexible and lightweight, while diffusing light to act on the signs of aging. Equipped with a skin-friendly microcircuit, it emits two specific wavelengths of light: red light (630 nm) and near-infrared light (830 nm), helping to firm and smooth the skin.
