For the first time, L'Oréal is providing 15,000 students in 57 countries with a platform of educational content to develop the professionalization and employability of students registered in its Brandstorm competition, with certificates that can be used on their LinkedIn profiles.
"Path to Win" is a year-round program for students and 150 professors from partner universities. It was developed in partnership with Crossknowledge, the world leader in e-learning solutions, and General Assembly, a major player in digital training.
Create a marketing plan, develop sustainable packaging solutions, make the most of social networks to develop your brand, strengthen your presentation skills, etc... A 12-step training path including a wide variety of content with 27 modules specially created by L'Oréal, General Assembly and Crossknowledge experts.
The platform is also a co-creation space where students, teachers and L'Oréal teams can add unlimited content and best practices at each stage of the course.
A direct dialogue with L'Oréal professionals
"Path to Win offers game-based learning. Gamification systems allow students to accumulate points, integrate and progress in a ranking as they acquire knowledge. Students also have the opportunity to interact directly with the group's managers and receive advice and coaching from experts or former participants.
A certification process
Finally, the platform provides students with certificates that can be used on their LinkedIn profile according to the level reached and the knowledge acquired.
"This training program is open to any student who wishes to take it, and is a first step. We want to develop externally this 'permanent' learning approach, which we practice internally and which has made L'Oréal a school for its young talent. The objective today is to offer real services to young people, to help them strengthen their employability, in a world where knowledge is becoming increasingly obsolete."explains Jean-Claude Le Grand, Director of International Human Resources Development and Corporate Director of Diversity.
This new e-learning platform adds to the training experience already provided by Brandstorm, one of the leading competitions in the market. Each year, Brandstorm allows thousands of students to transform theory into practice, to immerse themselves in the world of innovation and to present their projects in "real life" conditions, with increasingly digital challenges to overcome.
