Croda is proud to announce its collaborative partnership with Entekno Materials, initiating a sea change in sun protection. With a £1.5 million investment in Entekno Materials, Croda becomes a minority shareholder as well as the company's exclusive route to the cosmetic market. They will also become an R&D partner, focused on innovating and bringing to market unique, natural and safe inorganic sunscreens.
Entekno Materials is an innovative Turkish company focused on the development of a "new generation of particle technology". "We combine scientific excellence with creativity, honesty and integrity. In addition we foster a strong sense of responsibility and faith in a better future," says Professor Ender Suvaci, founder and CTO of Entekno Materials. "We are thrilled to be partnering with Croda, together we will create significant change in the field of solar protection, today and tomorrow."
The first phase of the partnership is to offer the Solaveil TM MicNo® line of mineral sunscreens. Croda will launch these on the market in the coming months. This range offers exceptional performance and benefits of high protection and transparency, attributed to the unique structure of the ZnO micro-platelets. The range consists of coated and uncoated powders and dispersions, some of which are COSMOS validated.
Driven by its purpose of using "Science Intelligently to Improve Life," Croda is addressing some of the greatest challenges facing the world today and is committed to making a positive impact on "climate, earth and people" by 2030. Croda's purpose is perfectly aligned with Entekno's ethics. Both companies recognize the synergies that their partnership offers to such an important sector of the cosmetics industry.
One of Croda's key goals in its "Population Positive" commitment is to protect via its UV protection ingredients at least 60 million people a year from potential skin cancer. "The use of 'Science Smart,' an ongoing commitment to innovation and collaborative partnerships, such as this one, are key to achieving this goal," said Jennifer Hart, global general manager of Croda's Beauty Effects business. "We are excited about the future of sunscreen and the innovative solutions that Croda and Entekno Materials will bring together."
