Claire Laborde, creator of the brand À la claire fontaine, offers more than just a range of products. With a degree in industrial cosmetology, Claire Laborde first worked as a formulator and then as a cosmetics R&D manager. After two years of R&D for her, Claire Laborde decided to create her own brand. The À la claire fontaine adventure began in 2013. The opportunity to convey the founding values of the brand. Refillable skincare products. Zero waste. Made in France and promoting the French flower. Inside the packaging that reduces the plastic footprint, the ingredients are of natural origin for at least 98 %.
Sensoriality is not left out. For example, a duo facial mask and exfoliant (Joli minois) takes us to the orchards of Isère and Vaucluse. This treatment is made of apple water and you can feel it! The exfoliation is obtained with almond shell powder. Sunflower oil, salt and glycerin complete the formula with a naturalness rate of 99.5 %.
In order to reduce its ecological footprint, the brand has opted for refillable bottles. Customers can buy their refills in the form of cartons and participate in the preservation of resources...
As for distribution, the brand has also made a conscious choice. Short circuit or nothing! Home sales are favored and the online store allows for easy restocking. The saleswomen, called ambassadors, go out to meet customers and take the time to tell them what is hidden in the bottles...
" Our wish is to offer a range of cosmetics in our image, simple and natural, bringing pleasure and well-beingsays Claire Laborde. We wanted the range to be designed to limit its environmental impact. "With only 12 products and solidly anchored values, a la claire fontaine tries to never be forgotten.
Nicolas Gosse
