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A refillable roll-on deodorant, a specialist in eco-responsible hygiene, has developed a refillable roll-on deodorant in its Paris R&D laboratory., a young French brand specializing in refillable hygiene products, has announced the launch of an original roll-on deodorant: eco-responsible, it can be reconstituted and refilled. 

When a customer buys a deodorant online, they receive a stick with which to create 50 ml of deodorant, followed by refills delivered by post at the frequency of their choice.

An innovative laboratory

The new product was designed and developed in's research and formulation laboratory in the heart of Paris. According to the company, the startup thus sets itself apart from the majority of cosmetics startups who prefer to outsource their R&D.

"This also enables continuous improvement of current products and a reduction in development cycle times. Compared with large groups, has a much shorter development cycle, down from 36 months to 18."the company says. 

After receiving product briefs and testing the first formulations, the laboratory team works in-house to achieve a rating of over 4.5/5. A community of 100 beta-testers is also called on to give feedback on the products, with the same exacting standards.

"It's important for us to design products that are both eco-responsible and respectful of our customers' skin. Developing our products in-house allows us not only to avoid outsourcing research and provide total transparency, but also to develop formulas using raw materials from sustainable and ethical production."explains Paula Montan, Product Development Manager at

Numerous additional tests are carried out (stability, friability, ageing, etc.), as well as industrial transposition tests.

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