SVR relies on Albéa Tubes' technology for its new Topialyse cleanser. The solution combines a two-in-one opening and closing system with a lightweight tube incorporating recycled content.
Part of the Topialyse range, SVR's cleansing concentrate is a water-free dermatological cleanser specifically formulated for the whole family's dry, sensitive skin. The 100g tube represents the equivalent of 40 showers, or the use of a 400ml Topialyse cleansing gel.
To protect its new formula, the French brand has once again placed its trust in Albéa Tubes. It has selected the EcoFusion Top two-in-one opening and closing system in diameter 35, the most advanced weight-reduction solution on the market according to Albéa Tubes.
This opening and closing system is combined with the PCR-Max tube and Thin Wall technology. Albéa Tubes reports that this lightweight solution incorporates 41 % of recycled plastics (PCR), enabling a total weight reduction of 55 % for the entire tube compared with standard tubes.
"Our aim is to offer consumers products in line with their sustainable habits, while providing maximum safety and effectiveness. This latest innovation is a perfect illustration of our vision of a responsible product, in terms of both packaging and formula".says Paul Chegri, SVR's Packaging Development Manager.
Aude Laclaire, Director of Sustainable Development at Albéa Tubes, adds: "Reducing the use of plastic and integrating recycled materials are key factors in reducing the environmental impact and cutting greenhouse gas emissions in our sector. We are proud of this new achievement with SVR, which contributes to furthering the circularity of packaging."
Topialyse tubes are produced at Albéa Schesslitz in Germany.
