Since 2020, Cultiv has sought to enhance the value of French agricultural crops. Local crops - such as beet, spinach, chicory, wheat, barley and rye - have revealed active ingredients that can be applied to the body. After several months of research, Cultiv has identified ways of assimilating these active ingredients to create cosmetics with targeted, immediate action, as well as dietary supplements for more global, long-term action.
The organic cosmetics start-up, which counts agricultural cooperative union InVivo as a shareholder, is offering three new products designed to combat skin imperfections. They are developed from fruit.
Pure-Protect cream absorbs excess sebum, leaving skin matt and comfortable thanks to a high level of hydration, while its concentration of beta carotene restores radiance to the complexion.
With its watery texture and fresh, fruity fragrance providing an immediate sensation of freshness, Pure-Boost anti-blemish face serum reduces redness, spots and mild acne in particular. According to Cultiv, its action reduces complexion imperfections and irregularities, regulates sebum production and restores radiance.
Gummies complete the Pure range. According to the startup, these chewing gum dietary supplements help reduce blemishes and spots, rebalance the skin and restore radiance to the complexion.
"Skin problems don't always stop at adolescence. When we launched Cultiv, we were determined to treat ALL skin needs. After dehydrated skin, then mature skin, we studied the problems of combination to oily skin to offer a new routine that treats imperfections and provides long-term protection. Our researchers have developed a unique combination of fruit extracts and co-products from organic French fruits, formulated in In&Out to provide in-depth action to regulate sebum, reduce pores and imperfections, and restore skin balance (matifying, moisturizing), says Laure-Anne, co-founder of Cultiv. Accompanying our consumers at every stage of their lives is our priority, and with Pure, we're starting a new approach for problem skin to finally draw a line under everyday imperfections."
