With its "Make 3D yours" service, Albéa has taken a new step in custom development: in close collaboration with Albéa's project team and its partner Erpro, brands can design their own mascara brushes in one week and have them ready for industrialization in four weeks.
During the development phase, brands are invited to attend workshops at Erpro to follow their project step by step, test and validate their samples on site. This development package is available for a nominal fee and aims to increase awareness of 3D technology by highlighting its many benefits.
"Thanks to this technology, we are able to create up to 10 different brush shapes in one week," says Laura Boroni, Market Manager Color Cosmetic Eyes at Albéa Bottanuco (Italy), Albéa's global center of excellence for mascaras. "Since we can print almost anything, the design options are endless, making the mascara brush absolutely unique for the customer," she adds.
Mascara brushes are just the beginning: With its 3D design experts, Albéa will expand this offering to other product categories to offer brands a very short design and production process without compromising on sustainability. The company already offers biobased brushes and will offer other sustainable options in the future.
