Thanks to its range of expertise, from gift sets to accessories, the Cosfibel group is positioned on e-commerce markets with a competitive and eco-responsible global offering.
In a context where e-commerce is literally exploding, dematerialized purchasing requires new codes. As the volumes involved are considerable, this type of packaging requires careful cost calculation, but not only that. Cosfibel meets this challenge with a global offer that is also attentive to the customer experience.
Six story lines
With its expertise in boxes, cases, luggage and accessories, Cosfibel considers the e-commerce offer as a whole, adding to the primary function of packaging a notion of pleasure linked to product discovery and use. To this end, the group has created six story-driven lines. Each includes a primary package designed to receive the product, the corrugated cardboard shipper delivered flat, then the necessary accessories such as tissue paper, ribbon, printing card, stickers, etc. Added to this is a choice of accessories selected for their functionality, attractiveness and competitive price. A velvet pouch for re-use, a decorated spatula to accompany a cream, a make-up brush, a massage glove or even a pretty nail file are all designed to enrich the beauty routine and seduce the recipient. According to Cosfibel, "This gesture gives the brand undeniable goodwill.
When packaging becomes a marketing tool
With this e-commerce collection of six families, Cosfibel aims to support brands in their sales strategies by enabling them to compose on a "mix and match" basis. In this way, Cosfibel is involved in the entire chain, from pack design to packaging, providing total full service.
