Recognized on the market for the premium manufacture of 100% made cardboard boxes in France, Alliora is taking a necessary step in reorganizing its business.
At the end of 2017, Alliora Coffrets, now known as Alliora, moved into the fold of the GPack group, which has been pursuing a development strategy in Europe for several years.
Alliora is recognized among the major beauty brands and wines and spirits for its industrial expertise. However, the company responds to a highly competitive market in which it must be a leader.
Faced with a production made cyclical by the movement of promotional campaigns, the company must inevitably reduce its fixed costs and increase productivity.
A new organisational project
As part of the takeover by GPack, a recapitalisation of Alliora to the tune of 7 million euros was carried out in November 2017. At the same time, an unprecedented first investment phase of 1.9 million euros was also carried out. Four latest-generation Emmeci machines will be installed from April to replace older models. At the same time, a specific cutting equipment dedicated to the manufacture of right-angle cabinets, is added to the machine park of the fougères site. These new equipment, combined with the reorganization of the assembly workshop, will increase the pace and quality of production. Alliora reproduces there a model successfully proven in Italy within the Gpack group.
To succeed in this strategy, Alliora management launched the information-consultation and negotiation process with staff representatives on this reorganization project, as well as the implementation of a job safeguard plan. Aware of the social and human difficulties that this situation engenders, Alliora favours exchange so that change takes place in the best conditions.