On the occasion of " Noli Korean Games", a major exhibition dedicated to the history of entertainment in Korea at the Korean Cultural Center in Paris, features an interactive space devoted entirely to futuristic experimentation. The public can discover works linked to new technologies. These include "The Authentic Color Play" by South Korean beauty giant Amore Pacific.
The Authentic Color Play presents a color analysis booth based on artificial intelligence (AI). This equipment analyzes visitors' physical traits, such as skin, hair and lip color, to discover the color palette that best suits them, and find the make-up colors best suited to each person: The Authentic Color Play offers the chance to discover a personal cosmetic universe in a fun way, based on each person's physical characteristics.
Visitors can discover the device and leave with a QR code enabling them to buy the resulting product online.
Since 2018, Korean cosmetics company Amore Pacific and the Kaist Korean Higher Institute of Science and Technology have been partnering on color studies in the field of beauty to understand the unique hues of each individual. It is the fruit of this joint research that is presented at this exhibition, revealing the future of personalized cosmetology. Their technology for diagnosing authentic colors and creating customized make-up products won them the Robotics Innovation Award at CES 2023 in Las Vegas.
