With a market share of 18 %, Weleda France, a subsidiary of the international Swiss group and a major player in natural and organic health and cosmetics, has climbed to the top of the natural and organic anti-aging cosmetics segment, according to data from the Gie Gers organization cited by the company, thanks to its two recent ranges "Gentiane bleue & Edelweiss" and "Grenade & Peptides de Maca".1.
The "Gentiane Bleue & Edelweiss" anti-aging skin care range, for example, has grown by +131% since its launch in September 2023, to become the #1 day cream in the natural and organic segment, according to Gie Gers data.2.
Previously, Weleda had made a breakthrough in spring 2023 with its "Pomegranate & Maca Peptides" anti-aging range, whose day cream is contributing to market growth.
Weleda, a century-old international group headquartered in Arlesheim (Switzerland), has 25 companies worldwide and employs over 2,500 people. Weleda products are available in over 50 countries. Established since 1924 in Alsace, at the crossroads of three borders, the French subsidiary represents one of the Group's most important markets.
1 Gers, organic anti-aging market, PDM value, CAM January 2024, pharmacies + parapharmacy
2 Gers, organic anti-aging, Blue Gentian + Evening Primrose, September 2023-January 2024 vs. September 2022-January 2023, pharmacies + parapharmacies
