The new collaboration between Shiseido and Aptar has given rise to a technological adventure unprecedented in the history of perfumery.
After a year of intense work on materials, cuts and textures, Eau d'Issey, the iconic Issey Miyake juice, is now available in a revolutionary double packaging called IGO/ ISTAY.
The slender, elegant ISTAY bottle pays homage to the design of the fragrance's emblematic bottle, and is designed to remain sedentary, unlike the IGO cap that tops it. Lightweight and unbreakable, the latter is ready to accompany its owner to the office, on weekends or to the ends of the earth! With its 20ml of fragrance and integrated spray, it clips on and off its ISTAY base, making it ideal for on-the-go use.
Completely independent, it slips into a bag or suitcase and allows you to perfume yourself at any time. This exclusive blend of practicality, boldness and innovation finds its technical culmination in the women's version of Eau d'Issey, where the nomadic cap is equipped with a spherical actuator incorporating a safety device to guarantee a perfect seal, as well as in the men's version and Nectar.
A mechanical, aesthetic and logistical feat
To bring the Shiseido Group's project to life, Aptar mobilized all its resources in the field of custom component design and manufacture, creating in particular a high sub-assembly with a pump, a bottle, a plunger and a cap equipped with a spray.
The final hood is also a feat of design, since the selected color had to be respected, the lacquering on the men's version had to be respected, the metallization on the women's versions had to be respected, and the aluminum, copper and silver finishes had to hold up well.
Finally, the finished product is the fruit of a logistical feat, since it required the association of several teams located at different sites and charged with developing the various elements of the system. Entirely customized, it is the result of close collaboration between Aptar, its partners and Shiseido. It is the culmination of exceptional industrial know-how.
