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Friday, March 31, 2023
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Aptar Beauty - Home adds a new dimension to the sample

A leader in the design and manufacture of dispensing systems for perfumery and cosmetics, Aptar Beauty + Home is reinventing the sample with a turnkey solution.

From primary packaging to a global and tailor-made offer, Aptar Beauty + Home indeed offers a range of solutions for sampling campaigns, launches and promotional events.
This fully customizable “full service” offer translates into “à la carte” support for brands, which can include filling formulas (for perfumery, skincare or make-up), the development of secondary packaging and accessories ( card, case, box, etc.) and even technical coordination (booklet maker, press insertion, etc.).

The Aptar solution makes it possible to offer brands, thanks to full service, a complete management of their sampling or promotion campaigns, by providing them with an expert and dedicated team covering the design, the distribution system, the filling and the secondary pack.

Tailor-made support

Advised by this team of experts, the brands benefit from a wide range of innovative products, differentiating and ultra-personalized solutions to recreate from the sample the universe specific to the brand and the product.
The goal is to offer the consumer an experience similar to the sales product and differentiating in order to maximize the return on investment of brand campaigns.

Flowerbomb Nectar by Viktor & Rolf. : an immersive experience

The latest full service example by Aptar is the launch of the Easy Clip Card Flowerbomb Nectar by Viktor & Rolf.
The brand, which has chosen to equip its new fragrance with Aptar's VP4 spray solution for rapid and effective perfuming gestures, offers a sensual and intense reinterpretation of its iconic fragrance and invites you on an extraordinary journey to the heart of a flower.

To embody and extend this experience, Aptar has developed a complete sampling offer based on the Easy Clip Card solution.

This patented system can be clipped onto a wide variety of media (paper, metal, fabric, plastic, etc.) whose customizable and infinitely variable form enables the gestures of the final product to be reproduced and to be visually more impactful.
Thanks to Easy Clip Card, the luxury sample of Flowerbomb Nectar thus takes on the appearance of a butterfly on pearly pink paper, the cut of which has been carried out with a laser to respect all the shapes in detail.

100% connected samples

The full service offer also offers an exclusive partnership with MyPack Connect, which allows, by simply flashing the sample with a smartphone, to access the product universe: videos, photos, product descriptions, location of shops or even e -shop… all the content that the brand wishes to highlight.

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