Aptar Beauty + Home is the industry leader in the design and manufacture of dispensing systems for the perfumery and cosmetics industry. It reinvents the sample with a turnkey solution.
From primary packaging to a global and tailor-made offer, Aptar Beauty + Home proposes a range of solutions for sampling campaigns, launches and promotional events.
This "full service" offer, which can be fully customized, translates into "à la carte" support for brands, which can include the filling of formulas (for perfumery, skincare or make-up), the development of secondary packaging and accessories (cards, cases, boxes, etc.) and even technical coordination (stapler, press insertion, etc.).
Aptar's full-service solution offers brands complete management of their sampling or promotional campaigns, providing them with an expert and dedicated team covering the design, the distribution system, the filling and the secondary pack.
A tailor-made accompaniment
Advised by this team of experts, brands benefit from a wide range of innovative products, differentiating and ultra-customized solutions to recreate the universe specific to the brand and the product from the sample.
The goal is to offer the consumer an experience similar to the product being sold and differentiating it in order to maximize the return on investment of brand campaigns.
Flowerbomb Nectar by Viktor&Rolf. an immersive experience
The latest example of a full service implementation by Aptar is the launch of Viktor&Rolf's Easy Clip Card Flowerbomb Nectar.
The brand, which chose to equip its new fragrance with Aptar's VP4 spray solution for a quick and efficient perfuming gesture, offers a sensual and intense reinterpretation of its iconic scent and invites to an extraordinary journey to the heart of a flower.
To embody and extend this experience, Aptar has developed a complete sampling offer based on the Easy Clip Card solution.
This patented system can be clipped on a wide variety of supports (paper, metal, fabric, plastic...) whose shape can be customized and adapted to reproduce the gesture of the final product and to be more visually impactful.
Thanks to Easy Clip Card, the luxury sample of Flowerbomb Nectar takes on the appearance of a butterfly on pearly pink paper that has been laser cut to respect all the shapes in detail.
Connected 100% samples
The full service offer also includes an exclusive partnership with MyPack Connect, which allows, by simply flashing the sample with a smartphone, to access the product's universe: videos, photos, product descriptions, store locations or even e-shops... all content that the brand wishes to highlight.
