Arcade Beauty develops its first all-PE eco-refill designed to be recyclable. A perfect illustration of Arcade Beauty's eco-design approach, the 3D Pouch generation offers a host of advantages. These L'Oréal shampoos come in the form of an all-PE eco-refill, lighter than a plastic bottle. A first for the group.
Elvive Color Vive Protective shampoo protects color-treated hair, while Dream Length shampoo cares for long, damaged hair. For its development, the brand wanted an eco-refill with low environmental impact. Arcade Beauty has therefore developed a 3D Pouch in 100 % PE, for which the brand can claim material savings of 75 % compared with 2 bottles of 250 mL shampoo. This eco-refill can be recycled in flexible PE recycling channels where the infrastructures for collection, sorting and recyclability exist locally.
Eco-innovation
Produced at one of the Group's European sites, this totally leak-proof pack comes with a choice of screw cap or service cap. Depending on format (from 30 ml to 1 liter), it is fitted with a gusset to enable it to stand upright.
Now available in single-material PP or PE (including the closure system), the 3D Pouch is part of the Group's global CSR initiative, which aims to offer 100 % of products ready for recycling by 2025.
