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Michelle Pfeiffer chooses Verescence's Verre Infini Neo for her new Henry Rose fragrance collection

For the bottle of her new perfume collection, named Henry Rose, Michelle Pfeiffer called on Verescence's glassmaking know-how and expertise in high-end recycled glass.
From the creation of the five fragrances to the packaging, Henry Rose perfumes are committed to respect for the environment and total transparency around the ingredients. Emblematic of Verescence's commitment to sustainability, Verre Infini Neo meets these requirements.
This is the first top-of-the-range recycled glass, composed of 90% recycled glass and 100 % recyclable glass. Its composition includes 25% of post-consumer recycled glass, 65% of internal cullet and only 10% of raw materials. 

The distinctive aspect of this innovative glass is the efforts made to reduce its environmental impact. Indeed, the production of Henry Rose bottles in Verre Infini Neo reduced the carbon footprint by 6% and water consumption by 7%. (1)

The bottle, with rounded shoulders and standing on a thick glass base, is a standard La Collection Verescence (Bowie, 50 ml). The fragrances, Fog, Jake's House, Last Light, Torn and Dark is Night, are available online from the Henry Rose brand's official website. 

(1)Study carried out with Verescence's Life Cycle Assessment (LCA) software.  

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