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Friday August 12th, 2022
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Arcade Beauty engages in Adelpi distribution terminals


Arcade Beauty, an international company specializing in the creation, production and distribution of beauty sampling solutions, and Adelpi, a French start-up, creator of interactive terminals, are pleased to announce a new strategic partnership.

Continuing its commitment to new product distribution solutions, Arcade Beauty very recently acquired shares in Adelpi's capital to help it develop its activity in France and internationally.

Promising Synergy
Aware of the synergies this partnership offers in terms of business opportunities, Arcade Beauty and Adelpi are now joining their know-how. Adelpi is a French start-up. It has created and developed an interactive console capable of distributing samples or selling mini-products, and building a customer file in order to be part of the buying path of consumers (emails, SMS...). These consoles are intended for the cosmetics, perfumery and parapharmacy market, and can be installed in retail outlets or public places.

“Arcade Beauty is continuing its investment in the new technologies sector. This partnership confirms our commitment to offer our customers new solutions for the distribution of samples and mini-products while developing the interactive connection between brands and consumers. We are pleased with the many opportunities that our alliance will surely generate ”explains Carl ALLAIN, General Manager Arcade Beauty Europe.

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