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Arcade Beauty commits to Adelpi distribution terminals

Arcade Beauty, an international company specializing in the creation, production and distribution of beauty sampling solutions, and Adelpi, a French start-up and creator of interactive kiosks, are pleased to announce a new strategic partnership.

Continuing its commitment to new product distribution solutions, Arcade Beauty recently acquired a stake in Adelpi to help it develop its business in France and internationally.

Promising synergy
Arcade Beauty and Adelpi are aware of the synergies this partnership offers in terms of business opportunities, and are now combining their expertise. Adelpi is a French start-up. It has designed and developed an interactive console capable of distributing samples or selling mini-products, and of building up a customer file in order to become part of the consumer's purchasing path (emails, SMS...). These consoles are designed for the cosmetics, perfume and parapharmacy markets, and can be installed in points of sale or public places.

"Arcade Beauty continues to invest in new technologies. This partnership confirms our commitment to offering our customers new solutions for the distribution of samples and mini-products, while developing the interactive connection between brands and consumers. We look forward to the many opportunities our alliance will generate", explains Carl ALLAIN, Managing Director Arcade Beauty Europe.

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