TechnicoFlor, an independent, family-owned French fragrance house, has been supplying the biggest names in perfumery, cosmetics and hygiene for over 40 years. Its fragrances are used in a wide range of applications worldwide, including eau de toilettes, body and face care products, shower gels, shampoos and hydro-alcoholic gels.
To his credit: a brand-new collection of six fragrances called "Artopia", previewed at the Beauty World Middle East trade show in Dubai, held from October 28 to 30, 2024. The idea: to imagine and design tomorrow's perfumery at the crossroads of the arts and emotions!
A new interpretation of tomorrow's perfumery
The Artopia collection is the fruit of an original collaboration between TechnicoFlor perfumers and Gigi Gorlova, an artist with expertise in digital art (design, production and 3D animation). Based in Dubai, a city emblematic of digital transformation, the British artist offers unique, colorful, futuristic content.
Imagined as olfactory works of art, the fragrances in the collection, which combine digital and olfactory art, explore uncharted territories, leaving room for the imagination. Each fragrance is an innovative sensory experience.
"Through this collection, TechnicoFlor offers immersion in a universe where technology and emotion intertwine to reveal new facets of the future of perfumery".the company says.
Six original fragrances
After months of discussion and design, six TechnicoFlor perfumers (Jérémy Sabater, Bertrand Duchaufour, Bérengère Bourgarel, Pierre Flores, Sofia Bardelli and Vincent Ricord) each co-created, with artist Gigi Gorlova, a fragrance embodying their vision of tomorrow's perfumery, a true reflection of their artistic sensibility.
For example, Utopia (fruity, floral and citrus notes) represents "the captured essence of an imaginary world where pop nature and magic intertwine".says perfumer Vincent Ricord.
Interstellar (a fragrance with chypre, ozonic, aldehydic and smoky notes) is a "An ode to space exploration, celebrating the discovery of a mighty planet in the heart of a galaxy sparkling with stardust.says perfumer Bertrand Duchaufour.
Volcaris (a fragrance with amber, fruity and oud notes) symbolizes, for its part, "a fragrance with amber, fruity and oud notes". the infinite power of the Earth, this unique gemstone, born of a volcanic eruption, embodies the creative force of the elements".according to Jérémy Sabater.
"This collection is a true sensory exploration, where each fragrance becomes a living tableau. The combination of artistic vision and olfactory mastery has enabled us to push back the boundaries of what is possible, offering creations that are as daring as they are original."stresses Christopher Sabater, Global Strategy Director at TechnicoFlor.
