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Friday August 12th, 2022
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The Atelier Cologne perfume house passes into the fold of L'Oréal

L'Oréal has announced the signing of an agreement to acquire the Maison de Parfum Atelier Cologne. Launched in 2009 by Sylvie Ganter and Christophe Cervasel, the Atelier Cologne brand specializing in niche perfumery and sold through selective distribution, will join the L'Oréal brand portfolio.

"Alternative perfumery is currently a fast-growing segment. We are very pleased to welcome the Maison de Parfum Atelier Cologne to L'Oréal Luxe. This expert brand will provide an ideal complement to niche perfumery for the division, which already has exclusive fragrance collections on its biggest brands: Armani Privé, Yves Saint Laurent's Le Vestiaire des parfums, Maison Lancôme, Maison Margiela's Replica or The Ralph Lauren Collection," said Nicolas Hieronimus, Vice President, General Manager of Selective Divisions.

Maison Atelier Cologne creates and manufactures “Colognes Absolues” in France, real perfume extracts combining notes of citrus and citrus fruits with the most noble natural raw materials according to the creators. The products are available in soaps, shower gels and scented body milks as well as in candles for the home.

Building on its success, Atelier Cologne is now present in more than 800 points of sale, in the most prestigious department stores and perfume shops in 40 countries and in e-commerce. The brand has 6 stores of its own, including 3 in France, 2 in the United States and 1 in Hong Kong.

“The creation of Atelier Cologne is closely linked to our meeting and our love story. Today, it is a new dream that begins with the entry into the L'Oréal Group and the ambition to reach new heights, while retaining the entrepreneurial spirit of Maison Atelier Cologne. We are delighted to be able to benefit from all of the Group's retail and digital expertise as well as L'Oréal Luxe's olfaction know-how to go even further in the brand's success ”, declared the founders. Sylvie Ganter and Christophe Cervasel.


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