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The perfume house Atelier Cologne becomes part of L'Oréal

L'Oréal has announced the signing of an agreement to acquire the Atelier Cologne perfume house. Launched in 2009 by Sylvie Ganter and Christophe Cervasel, the Atelier Cologne brand, specialized in niche perfumes and sold through selective distribution, will join L'Oréal's portfolio of brands.

"Alternative perfumery is currently a fast-growing segment. We are delighted to welcome Maison de Parfum Atelier Cologne to L'Oréal Luxe. This expert brand will provide an ideal complement in niche perfumery to the division, which already boasts exclusive fragrance collections for its biggest brands: Armani Privé, Le Vestiaire des parfums by Yves Saint Laurent, Maison Lancôme, Replica by Maison Margiela and La Collection Ralph Lauren", said Nicolas Hieronimus, Vice-President, General Manager, Selective Divisions.

Atelier Cologne creates and manufactures "Colognes Absolues" in France, genuine perfume extracts combining citrus and hesperidia notes with the noblest natural raw materials according to the creators. The products are available in soaps, shower gels and scented body milks, as well as candles for the home.

Building on its success, Atelier Cologne is now present in over 800 points of sale, in the most prestigious department stores and perfumeries in 40 countries, and on e-commerce. The brand has 6 directly-operated boutiques, including 3 in France, 2 in the United States and 1 in Hong Kong.

"The creation of Atelier Cologne is closely linked to our meeting and our love story. Today, we are embarking on a new dream, joining the L'Oréal Group and aiming to reach new heights, while retaining the entrepreneurial spirit of Atelier Cologne. We're delighted to be able to draw on all the Group's retail and digital expertise, as well as L'Oréal Luxe's olfactory know-how, to take the brand's success even further, said founders Sylvie Ganter and Christophe Cervasel.

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