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Tuesday August 9th, 2022
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Augros in the top 5 Prestige packaging companies

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With growth that exceeded 20% last year, Augros Cosmetic Packaging confirms its anchoring in the "TOP 5" of French packaging companies specializing in the Perfume, Luxury Cosmetics and Top Wines and Spirits market. range.
Providing a complete and integrated service, design, plastic injection and surface treatment, the family company, which is celebrating its centenary this year, announces a very ambitious action plan and very significant investments.

A new line of metallization by "sputtering" followed by a new line of automated lacquering, all for an amount of 3 million euros.
The company is part of a dynamic of permanent technical improvement. A pioneer in innovative tailor-made solutions, it confirms its lasting commitment with an advanced CSR program shared by all, as well as the project to switch from “Ecovadis Argent” to “Ecovadis Gold”.

A new sales director, Rodolphe Benouville, formerly founder of the French subsidiary of Cavalieri & Amoretti, specialist in the manufacture of boxes and mounted round boxes for perfumery, cosmetics, luxury food and spirits, has joined the group in March.

Launches and innovations

The first quarter of 2019 was marked by many new products, including the new Mercedes-Benz line for INCC Parfums with tailor-made and global development: specific color and push-button assembled automatically. An achievement that involved the two sites of the Group (Plastics in Alençon and surface treatment in Theil).

In the make-up sector, note the creation of the “Ultra Rouge” decoration by Dior, with particularly demanding complex lacquering on the aluminum case produced by the company Tesem. We can also mention the “Alien” line by Clarins produced in eight variations, without forgetting the flagship of the Sisley group, a solid PMMA pot with interior lacquering as well as its cap and white laser engraving ...

One hundred years of history to celebrate!

In 1919, the Augros company was reduced to a small workshop manufacturing steel buckles for the fashion industry located rue Oberkampf. From the 1960s under the impetus of the founder's son, Jacques Augros, it is the turn towards the plastics industry and the company becomes one of the pioneers of the revolution of glass stoppers for perfume bottles, with the famous technique known as “Plast-Emeri” developed with the glassmaker Pochet du Courval, a technique which will be followed by the “Opercule” system used by the biggest brands.
The first steps in plastics processing were a success with the development and manufacture of the first line for men by Paco Rabanne equipped with the operculum system, followed by Azzaro pour Homme, Armani, Tiffany etc.

Didier Bourgine, who has headed the company since 2001, has built the company's development on three industrial pillars: specialization in bespoke luxury, flexible process automation and total quality.
Today the Alençon site is considered to be one of the most automated entities in the sector, with an internal scrap rate of less than 1.5%. This year, the commemoration of the company's centenary will take shape with a series of celebrations and events.

Participation in the Places d'Or with the presentation of a century-old object - an innovative and collector's item in progress - will round off this rich year. Designed by a great designer in the profession, the object will reflect the perpetual creativity of the profession, all the know-how of the house and will symbolize this date so important for Augros Cosmetic Packaging.

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