With growth exceeding 20% last year, Augros Cosmetic Packaging confirms its position as one of the "TOP 5" French packaging companies specializing in the perfume, luxury cosmetics and high-end wines and spirits markets.
The family-run company, which celebrates its centenary this year, has announced an ambitious action plan and major investments to provide a complete, integrated service, including design, plastic injection and surface treatment.
A new sputtering metallization line followed by a new automated lacquering line, all at a cost of 3 million euros.
The company is committed to continuous technical improvement. A pioneer in innovative tailor-made solutions, it confirms its sustainable commitment with an advanced CSR program shared by all, and the project to move from "Ecovadis Silver" to "Ecovadis Gold".
A new sales director, Rodolphe Benouville, formerly founder of the French subsidiary of Cavalieri & Amoretti, specialists in the manufacture of boxes and assembled round tins for perfumery, cosmetics, luxury foods and spirits, joined the group in March.
Launches and innovations
The first quarter of 2019 was peppered with many new products, including the new Mercedes-Benz line for INCC Parfums, with a tailor-made, global development: specific color and push-button assembled automatically. The project involved the Group's two sites (Plasturgie in Alençon and surface treatment in Le Theil).
In the make-up sector, Dior's "d'Ultra Rouge" décor is particularly noteworthy, with a particularly demanding, complex lacquer finish on the aluminum case produced by Tesem. Also worthy of mention is Clarins' "Alien" line, produced in eight variations, not forgetting the Sisley group's flagship, a solid PMMA pot with interior lacquering, cap and white laser engraving...
A hundred years of history to celebrate!
In 1919, Augros began as a small workshop manufacturing steel buckles for the fashion industry on rue Oberkampf. In the 1960s, under the impetus of the founder's son, Jacques Augros, the company turned to plastics processing and became one of the pioneers of the revolution in glass stoppers for perfume bottles, with the famous "Plast-Emeri" technique developed with glassmaker Pochet du Courval, a technique that was followed by the "Opercule" system used by leading brands.
The first steps in plastics processing were a success, with the development and manufacture of Paco Rabanne's first men's line featuring the opercule system, followed by Azzaro pour Homme, Armani, Tiffany and others.
Didier Bourgine, who has run the company since 2001, has built the company's development on three industrial pillars: specialization in made-to-measure luxury goods, flexible process automation and total quality.
Today, the Alençon site is considered one of the most automated units in the sector, with an internal scrap rate of less than 1.5%. This year, the company's centenary will be marked by a series of celebrations and events.
Our participation in the Places d'Or awards, with the presentation of a centenary object - an innovative collector's item currently in the making - will round off this rich year. Designed by one of the industry's leading designers, the object will reflect the perpetual creativity of the profession, the full range of the company's know-how, and will symbolize this milestone for Augros Cosmetic Packaging.
