Aptar Beauty, a global specialist in dispensing systems, has been awarded the "Aptar Beauty" supplier prize. Partner Beyond Limits "in the category " Commitment for Life "from Avon International.
Aptar Beauty's commitment to a more sustainable packaging offer by transforming an existing pack that did not meet its sustainability objectives was thus rewarded.
In a collaborative effort, the Micro airless has been redesigned to reduce its environmental impact and carbon emissions, thanks in particular to a new decoration technique and the integration of recycled material.
Aptar Beauty's CSR teams, R&D centers and entire supply chain worked together to transform the packaging used for Anew Clinical anti-wrinkle smoothing serum into a more sustainable solution. The result: 44 % of post-consumer recycled (PCR) resin is now used for the raw material, and the silver hot stamping has been removed to improve its average recyclability score.
The new Micro Eco version has a reduced carbon footprint of 27.6 % (CO2eq), calculated using Aptar Beauty's eco-design tool, developed in collaboration with Sphera. In addition, the elimination of hot stamping has enabled savings to be passed on to the customer.
"Thanks to Bénédicte Luisi, Product Sustainability Manager, and her team, we have calculated the LCA (Life Cycle Assessment) of both solutions and compared the benefits for the customer. This is a perfect example of how a sustainable transformation can also lead to cost savings. I'd like to thank Avon for its courage and willingness to see this project through, as well as everyone involved, including the supply chain at our Aptar Villingen site, who helped us keep to schedule."said Domenico Sardaro, Key Account Manager, Aptar Beauty EMEA.
Avon launched this challenge last year, encouraging its suppliers to "dare to excel". The award was presented at Avon International's Supplier Day, held in Warsaw, Poland, on June 5, 2024.
