Part of the Diam Pack division, Diam Color operates in the plastic injection and coloring of dummies and testers for the skincare, make-up and perfume segments. To anticipate brand expectations, Diam Color presents its Full BuY global service offering.
With three of its own factories, in France and China, and a team of 100 people, including a dedicated color division (10,000 references and 600 new shades every year), Diam Color has confirmed its position as a benchmark on the European market. Aware of the challenges faced by testers and dummies at points of sale, Diam Color is pushing its offer towards a full-service approach, in line with the support strategy the group is developing for brands.
"We have the tools to support brands"
In a context where the point-of-sale plays a major role in the customer journey, products and discovery tools such as testers and dummies are tending towards theatricalization. The relevance of these merchandising tools directly conditions the act of purchase. Constantly handled, dummies and especially testers therefore deserve a constant standard of quality, which Diam Color is able to guarantee retailers.
Full BuY, an all-comfort offer.
With this in mind, Diam Color has set up a global service offering, from the design/manufacture of packs to complete stock management: in-store monitoring of modules, product and shade replenishment, delivery and installation at points of sale in Europe...
Named Full BuYThis commercial concept is in line with the Diam Group's development strategy, enabling it to exploit its full range of skills and tailor its offering to customer expectations.
