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Baralan: sustainable versions of its standard packaging

Baralan, a renowned company in primary packaging for the cosmetics industry, expands its sustainable packaging options with the addition of environmentally friendly materials. Covering a wide range of standard products usually manufactured in plastic, the new component options significantly expand Baralan's sustainable packaging catalog for the beauty and personal care market.

Historically, Baralan's core business has been to offer products made from glass, a material universally considered to be environmentally friendly due to its recyclability. To combine glass products with suitable accessories, Baralan is committed to selecting new materials that have less impact on the environment and can serve as acceptable alternatives to traditional plastic components. These new product versions - made from eco-friendly materials - will form a new collection enriching the company's existing range of eco-friendly products.

With this new collection, Baralan emphasizes the importance of waste optimization by promoting recycling through the use of organic waste, such as coffee peels and rice. These organic wastes will be mixed with virgin plastic, reducing the overall plastic resin content to create a more sustainable solution suitable for the manufacture of a wide range of accessories in Baralan's standard collection.

Items in this collection can also be manufactured with varying percentages of PCR plastic - from 30 % to 100 % - offering multi-level recycling possibilities. The different levels of PCR enable brands to maintain the desired level of packaging aesthetics, while meeting their sustainability objectives and responding to growing consumer demand for sustainable products.

In addition, biobased materials - produced with a biopolymer derived from renewable resources and natural materials not linked to the food chain - can be used to guarantee total recyclability.

Another feature of this new collection is the possibility of producing black items without using carbon black, which is notoriously difficult to recycle, as the new masterbatch will not be obtained by combustion.

These new products will not only comply with mandatory regulations while meeting quality standards, but will also guarantee the protective efficacy of the product formula and its practical functionality.

"This is an exciting launch for Baralan, and an opportunity for us as a company to examine how and where we can expand our green offerings to better protect the environment, "says Maurizio Ficcadenti, Global R&D Manager. " Our vision is to continually develop new collections of sustainable products that offer both elegance and superior functionality."

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