Prad, a specialist in high-end glass and aluminum decoration, dresses Jimmy Choo's new "I Want Choo Le Parfum" with an eye-catching "evening gown".
Atelier Prad has metallised the iconic translucent gold bottle of Jimmy Choo's "I Want Choo Le Parfum", a woody floral amber fragrance with notes of pear, jasmine and mossy amber. According to the industrialist, the material and light effects reveal the boldness and glamour of the Jimmy Choo brand.
The metallization formulated by Prad's chemical engineers guarantees resistance and compliance with the profession's many tests. What's more, the bottle is fully recyclable.
Prad is an independent French company specializing in the decoration of recyclable glass and aluminum containers. Its customers include Cartier, Coach, Diptyque and other prestigious brands.
Prad masters a wide range of technologies: liquid metallization, lacquering, laser finishing, screen printing, pad printing and hot stamping. Used individually or in combination, these technologies enable a wide range of renderings, nuances, color and/or material effects, and extreme line precision.
The company relies on its new environmentally-friendly equipment, practices and industrial processes, enhanced by the professionalism and dedication of its customer-oriented teams.
Prad participates in the United Nations "Global Compact" program and has been EcoVadis Platinum assessed. The SME, founded 50 years ago and run by Bruno Pierrain, its CEO and owner since 2016, is located near Valence and employs 65 people.
