To meet the evolving demands of its customers and respond to the strong growth of niche fragrances in Europe and worldwide, Bormioli Luigi is revamping its catalog, favoring models whose simple shapes give free rein to personalization through decoration. After Edge in 2025, here's Linéa, beautifully cut in a rectangle shape.
As niche perfumery continues to grow around the world, young brands are looking for products that are both standard and high quality, whose design they can adopt and stand out with their own unique decor. With this in mind, Bormioli Luigi has redesigned its product collection ready-to-go by selecting models with clean, easy-to-appropriate shapes. The catalog now includes new straight shapes, cut from thick glass for an assertive premium look.
Straight lines
After Edge, launched in 2025, with its cubic shape, here's Linéa, designed as a rectangle that's wider than it is tall. Its first sign of differentiation lies in its sharp edges, which are particularly delicate to industrialize. The distribution of the glass follows the shape of the bottle, creating depth and an elegant interplay of volumes. For this creation, Bormioli Luigi made no concessions on the quality and weight of the glass, which is comparable to that of custom-made products. What's more, Linéa can be made with 15 % of recycled glass. Initially available in a single 100-ml format, it features a screw ring (SNI15) for refillability and easy recycling.
When decor makes all the difference
Edge and Linéa have been designed to accept all forms of decoration (lacquering, hot stamping, silk-screening, sublimation, etc.), and particularly Inside interior lacquering, which emphasizes the thickness and elegant distribution of the glass. To anticipate brand demand, the Parma decoration workshop has a special machine dedicated to interior lacquering in small quantities. In a few months' time, the Bormioli Luigi collection will welcome new models, this time aimed at the travel retail.
