The Innov'Alliance competitiveness cluster is organizing the 2nd edition of the Journées de la Naturalité, on April 3 and 4, 2024 in Avignon. Aimed at professionals in the agriculture, agrifood, nutraceuticals, cosmetics, fragrances and flavors industries, the event will feature several highlights: conferences and roundtables dedicated to the latest technical and scientific developments in the Naturalité sector, pitches and workshops on innovations and new trends in the sector, as well as a business fair and BtoB meetings, providing genuine commercial and partnership opportunities for companies.
The platform for booking BtoB meetings for the Naturalness Days has been open since February 19 (www.journees-naturalite.fr/inscriptions). Participants can plan their own tailor-made program, alternating between conferences or round tables led by specialists, and individual meetings with future customers, partners, experts, innovative start-ups, etc. Over 70 organizations have already registered, including event partners Herbarom, Inrae, OvinAlp, Phytocontrol, Shiseido, ArkoPharma, Dachser, Givaudan, L'Occitane, Robertet, Yves Rocher and Squali.
The cross-cutting issues of biodiversity, technological and societal innovation, and ecological and environmental transition are the common thread running through these days.
Some 200 players and experts from the naturalness industry are expected in Avignon. According to the organizers, the first edition of the Journées de la Naturalité, in 2022, validated the expectations of professionals, particularly in terms of scientific intelligence and economic partnerships. This second edition takes stock of solutions to current issues and challenges.
Conferences: a rich program alongside BtoB meetings
Wednesday, April 3 :
- How can we understand and cultivate biodiversity in our industries, from the field to the finished product?
- How can we preserve and enhance the richness of our terroirs?
Thursday, April 4 :
- How can new technologies optimize resources and naturalness?
- How to optimize raw materials and water management through eco-design and recycling?
- How can we innovate in terms of consumer understanding and perception of naturalness?
- How do you meet the challenge of Open Innovation?
Photo taken from www.journees-naturalite.fr.
