To support the development of mini products within the group, Carestia Arcade Beauty, leader in perfume discovery through sampling, is stepping up its production of small cases and sample cards. In this way, the site responds to brands' expectations by sharpening its technical skills and investing accordingly.
Printing, folding, gluing, ultra-fine die-cutting, gilding registration... the Carestia factory is expanding its expertise to meet the growing demand from brands for miniature cardboard packs. The range of machines is being expanded to enhance technical expertise and encourage flexibility and competitiveness, particularly for short production runs.
Co-creation
Carestia supports its customers with technical and creative advice and the preliminary production of test mock-ups. The company then applies its expertise to the choice of materials, printing and finishing techniques, color development...
"Our cases and cardboard boxes business accounts for a growing share of our sales. This growth phenomenon can be explained by a craze for a material with low ecological impact, the success of small production runs, and of course, the technical and aesthetic rendering offered by this type of manufacturing", explains Marie-Hélène Marcelli, Director of Carestia.
Market of the future
To support its development in this segment of sample or mini-product cartons, Carestia is continuing to innovate and is setting out to conquer new markets such as spirits and delicatessen.
