IFF, the American group specializing in global fragrance creation, has announced the appointment of Christophe de Villeplée as President of its Scent division, effective September 1, 2021. He becomes a member of the Group Executive Committee and succeeds Nicolas Mirzayantz, who has been appointed President of the Nourish division, replacing Kathy Fortmann.
Christophe de Villeplée (ISG, INSEAD) takes up this new position, based in Paris, after twenty years with IFF, where he held managerial positions in Europe and the USA. For the past two years he has been President, Global Consumer Fragrances.
For the future of the division, he will focus on four major areas: transforming creation; deepening scientific understanding of the emotional benefits of fragrance; accelerating the sustainable development strategy by integrating biotechnologies, thanks to IFF's recent merger with Dupont's Nutrition and Biosciences division, now part of IFF; and the digitalization of fragrance.
IFF's Scent division has sales of two billion dollars, divided between four categories: fine fragrances, beauty care, perfumery ingredients and cosmetics ingredients. IFF's perfumers are responsible for such perfumery classics as Lancôme's La vie est belle, YSL's Paris and Estée Lauder's Aromatics Elixir, as well as more recent successes such as Givenchy's L'Interdit, Paco Rabanne's Phantom and Armani My Way. They are also responsible for fragrances known worldwide for their use in laundry detergents, fabric softeners, shower gels, shampoos and all scented consumer products.
