The Emeraude bottle, the fruit of 40 years of collaboration between Coverpla and Groupe Pochet, was presented at Paris Packaging Week 2026.
The Emeraude bottle, named in reference to the nuptials celebrated after 40 years of collaboration, embodies the shared history between Coverpla and Groupe Pochet. This standard bottle is part of a historic partnership, marking a significant milestone in the beauty, perfume and home fragrance industry.
Collaborative work on the Emerald bottle
Designed by Groupe Pochet, with the creative complicity of Coverpla, the Emeraude bottle has a 50 ml format, meeting 50 % of market demand. Benoît Rossi, Director of Industrial Operations at Coverpla, points out: « When we created Emeraude, our aim was not only to come up with an identity shape, but also a standard that was easy to produce and customize, capable of complementing our catalog and making its mark. "
The collaboration between these two entities is not limited to product design. It is also based on shared values, such as innovation and respect for quality. Eric Lafargue, Sales Director at Groupe Pochet, explains: « The Emerald bottle symbolizes the trust that has united us for four decades, our ability to combine Pochet du Courval's glassmaking expertise with the richness of our Design to Pack service offering. "
Highlight at PPW 2026
At Paris Packaging Week, Coverpla and Groupe Pochet unveiled this new bottle. The Pochet Group showcased its creative possibilities thanks to the AI module integrated into its DesignToPack offering, enabling concepts to be visualized. Coverpla, meanwhile, presented a variety of options for the bottle, including different cap designs for original looks.
