Inventra, the new sleeve label featuring RFID technology, was presented by Sleever and Avery Dennison. This solution is designed to meet the growing challenges of the beauty sector, while guaranteeing product protection and regulatory compliance.
Faced with changing distribution models and increasing regulatory requirements, Sleever and Avery Dennison announce the launch of Inventra. This intelligent product, which integrates RFID technology into the heat-shrink sleeve label, has been developed to support future transformations in the beauty sector. « Packaging is set to become a strategic vector for data, traceability and performance, without compromising brand aesthetics. »says the team.
Anticipating the needs of a changing industry
In the world of make-up, the multiplication of references, the precise management of shades and seasonal collections, as well as sensitivity to theft and counterfeiting, pose new challenges. Currently, the industry loses around 10 % of inventory annually, a phenomenon that includes 6.2 % from overproduction and 4 % from spoilage losses. RFID technology, already widely used in other retail sectors such as textiles, enables reliable unit identification, thus improving stock availability and management, representing significant optimization potential for the cosmetics market.
The sleeve label as an entry point for packaging intelligence
Inventra distinguishes itself by integrating RFID technology directly into the core of the sleeve label, preserving the visual impact of the design while protecting the RFID component from manipulation. This innovation also guarantees improved product traceability. « Inventra offers industry a solution that guarantees 99 % inventory accuracy without compromising product aesthetics. »explains Maryna Grytsenko-Nénon, beauty sector expert at Avery Dennison.
This smart label is designed to meet future requirements in terms of traceability, transparency and circularity, while fitting in with the Digital Product Passport. It aims to facilitate the digital identification of products, helping companies to comply with current regulations and combat counterfeiting.
Structuring collaboration within the industry
The collaboration between Avery Dennison and Sleever, supported by AB Agency, is part of a development strategy that promotes the integration of technologies adapted to the specific needs of the beauty industry. Philippe Morel, European Sales and Marketing Director at Sleever, expresses his satisfaction at this partnership: « This product opens up new horizons and provides functionalities in terms of inventory management and consumer experience, while benefiting from the recognized advantages of sleeve technology. "
