Maison Ipekyol, renowned for its contemporary, responsible approach to ready-to-wear, announces the launch of a new fragrance line with the support of Coverpla.
As part of the expansion of its product range, Maison Ipekyol has joined forces with Coverpla to develop its Eaux de Parfum. This collaboration stands out for its ability to meet the specific needs of the Turkish brand, which values not only aesthetics but also respect for the environment. Maison Ipekyol positions itself as a lifestyle creator for the modern woman.
Innovative bottle design
For its Eaux de Parfum, Ipekyol has developed three models of 100 ml bottles, each designed in wood and surlyn. The first model, Firenze, has a rounded shape reminiscent of a champagne glass, and is complemented by a wooden Azero cap with a polypropylene insert. The choice of black for this model adds a touch of sophistication, in harmony with the label and ribbon.
The Gala bottle, a popular choice in the Coverpla catalog, is offered with a crimp ring version. Its vintage wood cap, in a wenge hue, accentuates this sobriety. The silkscreen decorations add a handcrafted dimension to the product.
Finally, the Kubos model, with its low-slung silhouette, is paired with the Tendance hood, overmolded in surlyn, treated to a black finish and adorned with the hot-stamped logo. This choice underlines Ipekyol's commitment to a refined, responsible aesthetic.
Responding to market challenges
The collaboration between Coverpla and Maison Ipekyol quickly bore fruit. Since the launch of the new line, the growing popularity of the fragrances has put significant pressure on the supply chain. Coverpla met this challenge by ensuring efficient order renewal.
Gamze Şahin, Cosmetic Product Development and Sourcing Manager at Ipekyol Group, underlines the importance of this partnership: « We are delighted with this collaboration with Coverpla. Although this is a new product category, the process was carried out with exceptional precision and expertise, with a consistently solution-oriented approach from start to finish. "
