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Like an air of spring : VPI sublimates the new feminine perfume Girl by Rochas

Rochas (Interparfums) has chosen VPI (Faiveley Plast Beauty), a French specialist in the injection and decoration of aesthetic plastic parts, to produce the cap for Girl de Rochas.

A new-generation fragrance

Launching in France in March 2021, Girl de Rochas pays tribute to women and is fully in line with the expectations of today's consumers, who are increasingly looking for environmentally-friendly creations.

Interparfums wanted to sublimate the cap of this brand-new feminine fragrance with a light, matte hue in the spirit of the minimalist bottle design.

The smooth cylindrical cap made from partially recycled plastic is composed of biobased PP on the inside, and recycled PET and mineral-filled biobased PP on the outside. VPI thus guarantees a minimum of 42 % of recycled and biosourced material by weight in the product. These combinations of materials have made it possible to achieve and maintain the same pastel green color of the bottle.

"Environmentally-friendly actions are firmly anchored in our company policy. It is in response to our customers' requests and to support them in their CSR strategy and approach that we have developed this plug".says Marc Beltrami, VPI Sales Director.

This elegant, sober cap, a real technical challenge, is the fruit of close collaboration between the Interparfums and VPI teams, in line with an eco-design approach. It covers the three sizes developed by Rochas: 40, 60 and 100ml.

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