For Yves Saint Laurent's new Dress Me Wild line, the Christmas boxes add original design to ultra-luxury. Cosfibel, the brand's partner, staged these two creations in an eco-responsible way.
A durable box,
The magic of the Advent calendar unfolds with luxurious discoveries: perfume, skincare and make-up miniatures. The box is built around a thick cardboard frame. It is lined with the chosen screen-printed, glittery paper, then soberly matte black on the inside. The two magnetized doors meet under the Cassandre YSL, a cardboard cut-out covered with hand-applied gold polyester paper. Inside, each drawer is dressed by hand. Decorations vary from printed motifs to black solids, with numbers of various sizes in gold hot stamping. There's also a choice of stickers to be applied by the co-packer.
Each box comes in a black, mass-tinted cardboard sleeve with a generous window revealing the Cassandra in the center.
The Mouth
For this creation, the brand also wanted to find the best compromise between a luxury product and a responsible approach. Designed to hold a selection of Pure Couture mini lipsticks, the box is a cardboard base hand-decorated with paper screen-printed with red glitter. Inside, the custom-made cardboard wedge is covered with the same decorated paper, a demanding development that required multiple adjustments. This wedge is a Cosfibel signature, taking up the challenge of a millimeter-accurate die-cut shape. It guarantees products the strength and resistance of a plastic shim.
