Berkem Extraction will present its new anti-pollution active ingredient at in-cosmetics: Urban'Hair
Today, more than nine out of ten people live in a polluted atmosphere. This pollution is a veritable invisible scourge that attacks organisms. The skin, hair and scalp are particularly exposed, especially during urban travel.
Drawing on its expertise in plant extraction, Berkem has developed Urban'Hair, an objectified extract derived from raspberry leaves. This new active ingredient, derived from sustainable agriculture, combats the fixation of pollution particles on hair. Its action also helps soothe the scalp, which can be irritated by pollution. Hair is shinier and less brittle, and the scalp is soothed.
For use between 1 and 3 % in hair product formulations (hair, beards, body hair...).
