The economic crisis affecting the global industrial sector is accelerating the technological transition of industries. The French cosmetics and perfume industry must therefore invest in innovation to maintain its position on the international market.
Safety, performance, traceability, consumer experience, product personalization, CSR... these are just some of the challenges to which digital technology can bring new impetus: sensory experiences, consumption patterns (e-commerce, virtual reality, apic technologies...). What's more, new technologies such as data analysis and artificial intelligence are increasingly used in the industrial sector, and are applicable from the design stage right through to product launch.
Cosmetic Valley's priority is therefore to support companies in this direction, and to identify innovation and development projects that meet the major challenges of the perfumery and cosmetics industry, applicable to all stages of the value chain: development of ingredients, testing methods, formulation, packaging...
The new call for expressions of interest (AMI), launched with the support of five partners - CNRS. Pôle TES, NWX, Minalogic, Pôle SCS - illustrates this commitment to support. It will enable the development of collaborations between public research laboratories and companies, particularly in the field of digital technology.
